Association of American Sports in Bulgaria

Better at Sports, Better in Life

WHAT?

The Association of American Sports in Bulgaria (AASB) is a not-for-profit organization. Its mission is to
popularize traditional American Sports in Bulgaria.

WHY?

Traditional American sports such as basketball, baseball, football and hockey provide:

• an attractive alternative to kids’ fixation on digital entertainment;
  
• an attractive alternative to traditional sports in Bulgaria such as European football/soccer, volleyball and various non-competitive activities such as swimming, athletics, etc.
  
• an insight into the values of teamwork and striving towards a common goal
  
• valuable habits, which transfer into everyday life such as discipline, perseverance, dignity application and adhering to a responsible and healthy lifestyle.

HOW?

AASB aims to work towards achieving its mission through:

• building upon the existing awareness and popularity of American sports in Bulgaria;
  
• building upon the experience, expertise of local American sports enthusiasts as well as utilizing the popularity of Bulgarian sports celebrities;
  
• tapping the wealth of the American approach to sports via American experts at both professional and amateur level;
  
• serving as an intermediary between various institutions such as schools, businesses, sports associations and clubs.
  
• working towards improving existing and developing new infrastructure;
  
• providing quality equipment and coaching, statisticians and referees

THE PLAN

• Organizational Structure:
  • Board of directors;
  • Chairman;
  • Vice Chairmen;
  • Board of Founders (17 persons);
  • Members (30 persons);
    
• Promotion:
  • Online Presence: www.aasbg.com
  • Planned Event: organizing sports events with the participation of teams representing embassies, businesses and other organizations in Bulgaria;
  • Regular participation in high-profile TV sports shows;
  • Series of publications in leading sports websites.
    
• Activities:
  • Seminars/Webinars/Training for coaches, referees, athletes;
  • Improving existing infrastructure for American sports;
  • Creating new “grassroots” infrastructure;
  • Buying equipment for existing and new clubs.
    
• Financing:
  • Sponsorship:
    • IT Companies:
      • ScaleFocus
      • Barin Sports
      • Pivi Tech
  • Annual Membership Fee